Each token registered to the ZORA protocol is provably unique. Instead of creating artificial scarcity by selling copies of digital goods (like on Bandcamp or Gumroad,) we propose an alternative: make one original openly accessible to everyone no matter who owns it, and sell that original token over and over again. As your work becomes more popular, people who want to collect it can buy the media — first from you, then from each other. Each time the work is resold, you get a share of the sale price.

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